Nivea is known for its wide selection of hand creams and skin care products that run to the rescue anytime you would need them and would stay with you for hours. In this campaign, it was only natural for Nivea to promote Nivea Soft and its powers. Nivea’s billboard features a sky blue background with the famous Nivea dark blue logo, which creates a nice contrast for the readers. The billboard features a picture of Amina Khalil holding Nivea soft. In addition to that, the main tagline, which translates to “Refresh With Nivea Soft,” is placed on the center right corner of the billboard along with a red label that translates to “24-hour moisture”. The choice of the sky blue color is refreshing and light on the eyes. It signifies peace and calm which reflects the brand’s choice to use it as Nivea soft moisturizes the skin and gives it the same peaceful glow. In this billboard, Nivea Soft wins the refreshing and light aesthetic, will there be more? Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about Nivea’s newest campaigns.
