The financial services industry in Dubai was lit up with this new campaign from Standard Chartered, via digital screens. Offering services in some of the most active markets in the world, including Asia, Africa, and the Middle East, Standard Chartered provides worldwide banking services. Owned by Temasek Holdings, the bank has operations in consumer, corporate, and institutional banking, and treasury services. This campaign focuses on Priority Banking, which centers around wealth prepositions and rewards. It’s all about managing your wealth and making it grow. Their digital billboards are full of text, some of which say “That’s digital wealth solutions made to matter”, and highlighting their benefits like “Access 21 currencies with real-time FX rates”, “Invest in 100+ mutual funds with ease”, and “Trade easily in 40,000+ stocks”. The digital screens showcase the interface of their application, and how you can use it to bank anytime, anywhere, and achieve financial freedom. Digital screens in Dubai were covered with this new campaign from Standard Chartered in the second week of December.
