Great things always come when you give products a chance to reach their full potential, and Labanita did that exactly with its latest rebranding. In its previous campaign, Labanita promoted its 100% natural milk. Now, Labanita is coming strong with a whole new look to give its products a new milk-fresh feel. In this campaign, Labanita is featuring its new look on the billboards. Labanita’s older branding was all about the font and the brand’s featured colors. However, in this campaign, Labanita is revealing a new and more fun side to the brand. The billboards feature a cartoonish illustration of different cows on each bottle of milk; a cow wearing a skirt and a ribbon on the skimmed bottle and another cow with a blue scarf on the full-fat milk bottle. The billboard also featured a red label on the upper left corner translating to “All New”. It also features another label with a fun and attractive font that translates to “100% Happiness”, signifying the kind of joy Labanita brings, especially in its latest look. The latest rebranding will make Labanita a more fun purchase for adults, but also a lovely treat for kids. The illustrations are joyful enough to win every kid’s heart. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about Labanita’s newest campaigns.
