Ray-Ban glasses are popular for a reason; thriving for over 80 years, the well-known brand has been making high-quality frames that are both functional and stylish eyewear that wonderfully work their way on most face shapes. In this campaign, Ray Ban is shining in Dubai’s spotlight in collaboration with legendary actor and musician Tareq Al Harbi showcasing limited edition shades, creating a new style legacy after being away from the outdoor scene for nine months. Just like every presence of the brand, ٍٍthe ad space surely knew how to impress the audience every time the digital screens came up ُTareq Al Harbi jamming while wearing the limited edition shades, which is actually a concept behind the middle east exclusive legacy sunglasses WAYFARER X SHEMAGH while adding Rayban’s red logo giving the screens a pop of color as well. The Shemagh has been worn for centuries. Today, it is being creatively refashioned to the new glasses; the scarf’s patterns adorn the interior temples of the classic black Wayfarer frame. The new campaign was spotted in the first week of December on digital screens.
