Huawei, founded in 1987, is a global leader in information and communications technology (ICT) infrastructure and mobile devices. The first smartphone device manufactured by the manufacturer was in 2009. Since then, Huawei has been best known as one of the top three smartphone manufacturers in the world.\r\nIt's been quite some time since we last saw Huawei in United Arab Emirates billboard spaces, with the last appearance of the manufacturer being on December 2021. Using Dubai’s Hoarding spaces, the objective was to raise awareness for Huawei’s mobile app software search engine; Petal Search. Petal Search is a mobile search engine and also provides users who are searching for mobile phone applications with results from AppGallery (Huawei's official app store) and other third-party stores. With the campaign taking place during the Christmas season, Huawei showcases the search engine fulfilling the needs of online shoppers. Looking for shopping deals for your loved ones? “Find it on Petal Search!” \r\nToday Huawei reappears once again in Dubai’s Hoarding spaces. This time the objective is to showcase the consistently innovative Huawei Mate50 Pro. The out-of-home visuals advertise the mobile device’s iconic symmetrical form and intricate pyramidal Clous de Paris pattern. Appearing in different colors, the Mate50 Pro draws you into the sophisticated camera module, the smartphone exudes charm in every way.\r\nWith Huawei manufacturing smartphones, pcs, tablets, wearables, and audio devices, what will they advertise next in UAE’s OOH and DOOH spaces?