The beverage that knows all, Fayrouz, is back again with a new campaign. The previous campaign introduced the coffee-flavored malt beverage with the slogan “knew it” that’s used in this campaign we’re about to review. This campaign is about reminding the audience of the brand's flavors, such as pineapple and apple, by showcasing the can size and the 1 Litle jug size. The slogan was placed in a prominent spot on the billboard with the brand's recognizable color. The Out-of-Home campaign has been distributed on significant roads and smaller suburbia in Cairo to cover a fair fragment of greater Cairo. One nugget about the advertiser, Al Ahram Beverages Company, announced back in August a collaboration with DORNA to help the company meet its sustainability goal of recycling 25% of its plastic PET production by the end of 2022. Curious about more information on Fayrouz’s campaign? Checkout Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
