Liu Jo has emerged on Dubai’s OOH platforms with a campaign dedicated specifically to their denim line. The fashion wear store is based on a manifesto of empowerment. They work tirelessly to present cutting-edge, energizing designs with gorgeous flair and uniquely Italian daringness. The models in the visuals embody these standards, by creating a wild, carefree vibe in the brand’s unique yet fashionable denim attire. The wind blows away their gorgeous manes, with the images shot in a desert, depicting freedom. Framed by white borders, Liu Jo maintains a sleek, aesthetic image that reflects its brand. Liu Jo emphasizes their location as a subtle call to action on the billboards, at “Mall of The Emirates”, “The Dubai Mall”, in Dubai, and “Galleria Mall” in Abu Dhabi. Liu Jo's women's jeans are made to fit every figure and are created to make you feel good as well as look spectacular. They aim to make jeans and jackets that are genuinely versatile and work with any outfit and situation. They encourage women to mix and match their clothes to freely and seductively express their personalities and physique. Liu Jo’s campaign was revealed in the second week of December, across hoarding billboards and digital screens in Dubai.
