From Exceptional to Adventurous. Al Tayer Motors Advertises on Dubai’s DOOH The All New Defender 130

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After almost one year of not appearing in Dubai’s out-of-home spaces, Al Tayer Motors decided to amaze outdoor viewers with not one but two Digital out-of-home campaigns! 

The last appearance of the automotive distributor in the streets of Dubai using DOOH spaces was earlier this month in December. Al Tayer Motors' objective was to raise awareness for the everyday exceptional Maserati Grecale in Canary Yellow by using a dark background and setting the spotlight on the mid-sized luxury SUV. 

Just a few days after advertising the everyday exceptional, today the automotive distributor advertises a feeling we are in pursuit to fulfill whenever we look at the empty deserts of the United Arab Emirates. That feeling is a sense of adventure! With Land Rover’s all-new Defender 130, Al Tayer Motors advertises that the instantly recognizable silhouette is enhanced through supremely realized design; Defender 130 is an SUV that combines form with function to achieve a commanding presence and offer epic adventures! Dubai’s digital screens showcase the Defender 130 in white as it smoothly drives in the deserts of UAE at top speed!

 Exceptional? Adventurous? What feeling will Al Tayer Motors aim to fulfill next? 

The Art & Science of OOH

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