Emirati real estate developer Meraas launches their advertising campaign all across Dubai’s billboards promoting their exclusive seafront apartments that are “Designed for your Natural Tide”. Following their prior appearance, Meraas takes off with appealing visuals of the Bluewaters Bay services apartments that offer its guests a unique and one-of-a-kind experience in one of the most famous waterfront cities in the world. The new campaign ads showcase Bluewaters Bay, spotlighting the tallest and largest observation wheel. The ad spaces are highly appealing as they utilize a sea blue color as well as clear water under the banner that highlights how the one, two, three, and four-bedroom serviced residences are entirely surrounded by bodies of water in addition to access to the pool, beach, and fitness center. The campaign slogan “Designed for your natural tide” is noted in both English and Arabic, mentioning how the island blends the pioneering spirit with the exhilaration of city life to create an unparalleled experience. The new campaign struck Dubai’s OOH scene with hoardings and digital screens in the first week of December.
