With the year coming to an end, retailers are most likely to announce a substantial end-of-year sale, and shops become more desirable to purchasers due to big sales and discounts! 

Following Raneen’s appearance a month ago visit to Cairo's outdoor scene, Raneen showed up again wrapping up the year with their biggest sale of the year over an array of discounts for home appliances and electronics.

To capture road-viewers attention the colors of the billboards focused on striking red colors, coming people's way to indulge them with unmissable offers that are valid from December 15th till the January 15th with vast sponsors of the enormous sale festival, like ValU, Unionaire, Banque Misr, Al Maamoun, Al Safwa, Trueval, and Master. 

Need in-depth information about Raneen’s campaign? Make sure to check Monitoring Out-of-Home (MOOH), a specialist media intelligence agency and analytic system active in Cairo and Dubai. 

The Art & Science of OOH

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