Staying on top of any market requires multiple attributes, and quality is the most important one. Especially with the emergence of many brands in the home appliances market, Kiriazi Preiuminm is one of the brands that’s been in the market for more than 30 years and still standing. The previous outdoor advertising campaign of the brand was back in 2018; we have to admit that’s quite a long time to be absent from advertising, especially a significant type of advertising such as out-of-home; however, the brand just returned with a new campaign to promote their sleek range of home appliances. The campaign’s artwork leans towards the simple side as it showcases the appliances with different versions of family members standing happy to give the audience the impression of a happy life once you use to advanced home appliances such as Kiriazi’s; choosing the Arabic language in the ad copy is the brand’s approach to reaching a broader audience. The campaign Geo distribution was very strategic as they decided on major roads and bridges to distribute the campaign to be in plain sight. Learn more insights about Kiriazi Premiere campaign by checking out Monitoring Out-of-Home (MOOH, a specialist media intelligence agency and analytic system active in Cairo and Dubai)
