Chevrolet H-2 Royal Mail and the H-4 Baby Grand, which was centered in the front of both models in 1913. Chevrolet is committed to pushing the boundaries of automotive design and engineering today, tomorrow, and for years to come, inspired by the spirit of American ingenuity. Discover New Roads with Chevrolet. Chevrolet has a strong heritage in the Middle East that dates back more than eight decades, and it has come to represent a trusted automotive brand that meets the transportation needs and aspirations of customers in the region. Chevrolet first established an official presence in Dubai in 1984.

For Chevrolet’s First DOOH campaign in the streets of Dubai, the automotive manufacturer decided to utilize the Digital Screen space to raise awareness for the first-ever all-business off-roader pickup vehicle, The Chevrolet Silverado ZR2. The visuals for the campaign showcase the silver Silverado, as it “Finds New Roads”.  The V8 engine 420 horsepower beast dominates the deserts of the United Arab Emirates.

With such an eye catchy and jaw-dropping DOOH campaign by Chevrolet UAE, what will the Automotive manufacturer advertise next? 

Campaign Credits

Industry: Automotive

Brand: Chevrolet

Advertiser: Chevrolet UAE

OOH Size: Digital Screen

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Chevrolet Silverado ZR2

The Art & Science of OOH

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