Al Dar Properties is a brand that has been on top of mind for all Dubai inhabitants, especially in 2022.

The last appearance of the Emirati real estate developer in the streets of Dubai using Digital Out-of-Home advertising was just last month, with November 2022’s marketing objective to raise awareness for Saadiyat Grove Abu Dhabi’s “Inspirational Living.” For November’s campaign, Al Dar Properties selected Pharrel Williams as the brand ambassador looking for an inspirational living experience and finding what he is looking for at Saadiyat Grove Abu Dhabi.  

After launching 7–of–home advertising campaigns this year alone, Al Dar Properties launched today’s campaign using Dubai’s Digital Screens to advertise a residential space that’s sole purpose is to “reconnect with what matters”. The ideally positioned residential project that is located in the center of Yas Island, Yas Island Park Views, Life is made easier by the availability of high-quality lifestyle elements, such as access to the Yas Golf Course, Ferrari World, Yas Waterworld, and the incredible Warner Bros. WorldTM Abu Dhabi, which are all conveniently located near your home. You can enjoy an opulent lifestyle with your loved ones in this amazing establishment. With a vivid ad message, a starting pricing from your next home, and beautiful visuals showcasing the living experience you can enjoy, Al Dar Properties encourages you to reach out to its hotline and website located on the DOOH spaces. 

Will Al Dar Properties’ advertise another OOH campaign this year? If so will the objective for the campaign advertise a special event for the holiday season at Yas Island? 

Campaign Credits

Industry: Real Estate

Brand: Yas Park Views

Advertiser: ALDAR Properties PJSC

OOH Size: Digital Screen

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign

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