The “haute parfumerie vivante'' and spotlight in cosmetics and personal care, Henry Jacques, have spread their magnificent scents all over Dubai in a DOOH campaign taking the city by storm. A brand built on passion and true love, founded on the base of legend Henry and his wife Yvette, one of Henry Jacques’ cornerstones is emphasizing the art of life and relishing in it. Les Classiques, a collection of 50 scents that serve as a portal to the world of Henry Jacques, are built on this conviction in the enduring impact of a superb perfume and the collection that the DOOH campaign is centered around. Each composition, from the woody/oriental Xantor to the floral/woody Ambrose and the chypre/ambery N° 11 de Sacha, draws inspiration from the extensive sensory work carried out since the establishment of the firm. The elegant crystal bottles are paraded row after row on the digital screens, shown off in close-up shots, then back again in the captivating video, forming two circles at the end, where their graceful logo is centered. Henry Jacques’ perfumes are a celebration of life, coming all the way from the heart of France with a luxurious and refined taste that is evident every step of the way. It’s not only proven in their perfumes but also in their packaging. Henry Jacques has authored a fantastic tale with the best crystal-glass manufacturers and jewelers in the world from the start in order to nestle its bold nectars. The video OOH campaign reeled in Dubai citizens through their digital screens in the first week of December.
