Since last June and the German brand Adidas has been away from the OOH scene to develop a powerful campaign that made us totally fine with that absence since absence will please our eyes with a beauty like this campaign! With the motto of “Family Reunion,” Adidas stresses family values through football and especially during FIFA World Cap Qatar 2022, as the sportswear brand uses a very touchy ad copy. Featuring football iconic ambassadors such as Lionel Messi, Karim Benzema, Achraf Hakimi, Son Heung-Min, Jude Bellingham, Pedro ‘Pedri’ González López, Serge Gnabry, and Stormzy took the ad campaign to a whole new level. The campaign used the storytelling style to get the audience emotionally attached to the campaign, which was a successful approach. “When football is everything, impossible is nothing!” is the campaign's motto, which is very powerful and unique, and only Adidas can promote such a simple message with a deep meaning. However, the motto of “nothing is impossible” is an ongoing theme as the brand used this motto previously; “#impossibleisnothing.” It’s worth mentioning that the multi-channel campaign is parallel with the world cup and will last for 1 month.
