The foodservice restaurant McDonald's is here to announce a new sandwich to join the world cup special items, also known as the “New All Fans Menu.” The previous campaign was also during the FIFA Qatar world cup 2022 to promote a “good sports” attitude. The current campaign is under the “limited edition” category as the fast food chain launches a sandwich that will be available only during the championship. The sandwich is called “Big Tasty Chicken,” and another item, fries McShaker uses 3 different mediums, unipole, lamppost, and digital screens. In addition, the campaign has been published in 2 emirates, Dubai and Sharjah. The campaign has been published in 3 versions the first version promotes the sandwich, the second version announces the fries McShaker, while the third version is an inclusive version to announce the whole new items list. It’s worth mentioning that the famous golden arches of the M in McDonald’s are not gold in all the branches; on the Champs-Elysees in Paris, one of the top shopping destinations in the world, the arches are neon white. And in Sedona, Arizona, the arches are a shade of turquoise to blend with the blue sky and desert surroundings.