After embracing the extrasensory idea of Lululemon’s lightweight performance hijab collection a while ago, the famous Canadian yoga-inspired athletic wear company decided to re-explore Dubai’s advertising boards to announce its e-commerce website. For those who don't know about Lululemon, it’s more than a sports store, it’s a Canadian activewear brand that offers a comprehensive range of ethically created and cruelty-free sports apparel and gadgets in order to encourage men and women to attain their full physical potential. The campaign invites road-out lookers to meet Lulumelon’s brand since it hasn’t made many outdoor campaigns in the last few years, so it's a good chance for viewers to start exploring the brand for their very first time, starting from getting the brand’s impression, look & feel in addition to its services, style & genre, which are all narrated correctly by showcasing several models flowing naturally wearing Lululemon’s sets and collections in the revealing campaign. The limited OOH display was caught on Dubai’s roads in the first week of December as uni-poles and digital screens.
