After appearing in the last July campaign that was also promoting to explore the city, Dubai Media Council shows up in the outdoor landscape once again reminding people of the initiative ‘Dubai Destinations’ highlighting Dubai’s unique and exceptional experiences so that visitors can discover it through a new and perfected lens, via its numerous experiences ranging across adventure, entertainment, food, art, culture, sports and fitness, and much more. Of Course, the campaign focuses on Dubai’s tourism figures, but the main message behind the campaign is inviting locals to see the most memorable places in Dubai. This is with the help of Dubai’s most accomplished and creative individuals, content creators, photographers, and videographers to create the most compelling content across traditional and new media reflecting the popular destination experiences. The outdoor campaign surfaced on the billboards in the first week of December as wall wrapping, uni-poles, mega com, lampposts, and hoarding boards.
