Sephora is back in Dubai’s outdoor advertising arena, featuring their showstopping new campaign “Redefine beauty”. Following their prior campaign, the multinational cosmetics & personal care brand has always come up with the most influential campaigns that inspire women to embrace their beauty, which is undefined by societal standards. Their latest feature hosts the two influential collaborators Amna Al Qubaisi, the Emirati car racer, and Salma Shaker the Saudi record-breaking diver, both sharing their accomplishments with their audience and encouraging them to break through the societal standards of beauty and changing the misconception that beauty is a default setting. The ad design, of course, hosts Sephora’s usually black and white theme which signifies them with every feature, in addition, the visuals of the brand ambassadors reflect the emotions they are trying to portray to their audience while asking them what their definition of beauty is. The inspiring new campaign struck Dubai’s outdoor arena in the first week of December upon Hoardings and Digital screens.
