After a very busy Cityscape exhibition, Real Estate developers keep their OOH campaigns going with a focus on promoting their main projects. IWAN, leading Egyptian real estate developer with projects in El-Sheikh Zayed and 6th of October City, has launched a new outdoor campaign advertising all of its major projects. With the ad copy “Feel it in every moment”, the ads include artwork and special messages that define each of the projects – for example, “Feel the breeze in Atrio” or “Feel the magic in Jeera”. The brand slogan “Developing feel-good neighborhoods” can be seen too, thus integrating the artwork and messaging of the present campaign. Double-deckers, Large and X-Large uni-poles, megas and some gates decorate the Greater Cairo with this prolific campaign.
