Yango announced its Launch in the United Arab Emirates with catchy billboards and digital screens featuring its branding; making it very notable with this OOH awareness campaign. Yango is a delivery, e-grocery, and ride-hailing service available via a mobile app, and owned by the Russian company Yandex. It’s operating in Europe, Africa, South America, and the Middle East. In their outdoor campaign, the visuals were simple yet catchy, it’s all about a model riding in the back seat of a luxurious car. The text visual is short and delivers the message clearly “Rides with exceptional service” The reader can catch the details fast enough because of the big font. Red is the winner when it comes to eye-catching colors! And using their brand color made the billboards so notable and easy for everyone to see. The outdoor campaign came in many shapes and billboard sizes, Hoarding, Wall Wrapping, and Digital Screens which make it even more outstanding. Digital billboards feature the same information as static billboards but in the form of a video featuring the car with more details. Moreover, the campaign was spotted on more than one major road, which indicates a geo-distribution that targets a broad audience and therefore introduces the service to a newer demographic.
