It seems like the foodservice chain Pizza Hut insists on making us cheat on our diet! The previous campaign was about their delicious handcrafted sourdough that tastes like heaven to introduce another irresistible offer just to seduce us to consume some more delicious pizza! In this current campaign, it’s all about cheerleading! In conjunction with FIFA World Cup Qatar 2022, Americana Group’s Pizza Hut launches a meal called “Cheerleaders Meal” to offer you three medium pizzas + 1 liter of Pepsi + Potato wedges + side salads only with 335 EGP. The campaign’s artwork has the vibes of a green football field with a kickoff in the middle of the meal’s name to send the idea to pedestrians even if they commute through transportation. It’s worth mentioning that the first Pizza Hut opened in 1958 in Wichita, Kansas. There are now more than 15,000 locations in 90 countries. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
