Influencer Mariano Di Vaio once again stars in the latest K by Dolce & Gabbana showcase on Dubai’s OOH prime spots. Following their latest showcase, the cosmetics & personal care multinational parades the men’s fragrance with all of its impeccable glory on Dubai’s OOH prime spots. The new campaign is said to present a combination of traditional as well as modernity, with its main images captured with a rustic yet elegant backdrop, in addition to the embodiment of a successful man, aka a modern-day king. The K by Dolce & Gabbana Eau De Parfum bottle is spotlighted on the campaign ad spaces with its elegant king’s crown cap, sophisticated K etched onto it, and blue liquid color. The brand ambassador perfectly embodies the brand’s image of modern masculinity, while reflecting Dolce’s Italian roots. The ads are extremely attractive and visible, raising onlookers’ curiosity about this appealing campaign and the message behind it while highlighting some key elements like the overall rustic and masculine vibe of the campaign which is easily interpreted. Shots of the countryside with the fragrance bottle again connect the campaign to Dolce’s Italian roots as well as showcase a glimpse of the film, which was originally composed by Italian Ennio Morricone. The limited campaign struck Dubai’s billboards in the first week of December upon uni-poles and digital screens.
