Like every season, Caffé Nero is back in Dubai’s outdoor advertising scene with new menu additions, catering to the season's vibe. Following its prior appearance, the food service brand, known for its impeccable coffee grounds and extensive menu is back with a new and innovative addition to its festive holiday menu. The new campaign features 3 new drinks available now in all Caffé Nero stores, including the Luxury Black Forest Mocha, the Tangerine Gingerbread Hot Chocolate, and the Irish Latte. The new beverages are showcased within a highly festive and holiday-inspired ad design, preparing the audience for the holiday celebrations. The ad copy notes the campaign slogan “A Cup of Festive Cheer”, encouraging onlookers to celebrate the holiday season with a cup of Caffé Nero’s festive cheer. The billboard's design is extremely attractive with its snowy design, Christmas-inspired doodles, and signature blue, exciting people for the holiday season and motivating them to try the all-new and creative holiday drinks. The new campaign struck Dubai’s billboards in the first week of December upon uni-poles, digital screens, and lampposts.
