Omar Abdallah Developments, Also Known As OAD Developments, is one of the well-known real estate companies in 6 October City and Sheikh Zayed. They came up with their latest outdoor campaign after the release of their newest project, “West Al Balad,” which -as they claim- is considered the largest complex of industrial and commercial stores in the heart of the 6th of October.

The billboard visual consists of a photo of 3 men obviously working in different fields, with informative texts about the projects, which makes it very clear and straightforward. OAD Developments’ hotline is also included in the visual, along with a rhyming slogan to make it easier for the audience to remember the campaign. 

The campaign was spotted on more than one major road in many different places all over Cairo, which means that the advertiser wants to introduce the campaign to more people than only those who exist in October. It also came in different sizes, such as the uni pole, double pole, and bride billboard, which will catch the attention of people driving on these roads. 

It’s worth noting that the West Al Balad Mall project is supposed to bring all industries one needs in one place: spare parts, electrical and sanitary tools, construction equipment, paints, and everything else! They provide areas starting from 45 meters with 0% down payment and facilities for up to 6 years.


Learn more insights about West Al Balad campaign by checking out Monitoring Out-of-Home (MOOH, a specialist media intelligence agency and analytic system active in Cairo and Dubai)

Campaign Credits

Industry: Real Estate

Brand: West Al Balad

Advertiser: OAD Developments

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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