Galeries Lafayette! A name that evokes glitz and glamor, all wrapped up in a pretty bow. Established in Paris in 1893 and has a long history in fashion, luxury, and retail, it now has several locations throughout France and other countries in addition to its flagship store on Boulevard Haussmann in the 9th arrondissement of Paris. One of these countries that embrace style and culture is the UAE, as they announce in an OOH campaign in Dubai. The name debuted in The Dubai Mall in 2009, and the multi-brand, upmarket department store parades its location in the biggest mall in the Middle East on its billboards. With their international reputation for excellence, originality, and inventiveness, Galeries Lafayette evokes that same prestige with their distinguished, typography-style logo. Lavishly-dressed models in black and white, with a cool, edgy look, appear on the dusty rose visuals to give you a taste of the fashion and accessories available at their stores. Did you think it also didn't have a rich background in Dubai? Think again because Galeries Lafayette is the number one largest department store in all of Dubai. Galeries Lafayette continues to lead the retail industry with endless brands. Its uniqueness depends on providing a full-range shopping experience that includes children's clothing, lingerie, home products, jewelry, skincare, makeup, luxury goods, and men's and women's clothing. In addition, Galeries Lafayette Dubai boasts of its culinary expertise through Le Gourmet. This food gallery offers a savory palate degustation and a variety of flavors from around the world designed to satiate your taste buds. As if all that wasn’t enough to cap off your most glamorous experience! The new campaign pertaining to Galeries Lafayette was released via hoardings and digital screens in Dubai in the first week of December.
