Dubai's government-owned bank, Emirates NBD, is here again for a new outdoor advertising campaign. The previous one was under the motto, Ramsetna Wahda. To highlight the national Emirati Day campaign. This campaign is all about winning! The bank just furnished the Emirati landscape, specifically Dubai and Sharjah, with an OOH campaign using the bridge billboard and hoardings medium to announce the new campaign release, specifically in the first week of Dec. The current campaign promises the audience prizes to reach AED 12+ million cash prizes once you apply for a card or a loan to make you a qualified candidate. The campaign's artwork is drenched with the signature color of the bank, symbolizing advertising assurance and security. While the concept used was the collage concept to give the impression of inclusivity. It’s worth mentioning that the bank decided to invade India with two branches, and this news was announced around four weeks ago.
