Since the first day of its establishment, Eight Developments has been continuously building momentum to develop real estate projects in the New Administrative Capital. Their track record showcases their determination to fulfill the needs of potential property buyers in the capital city of Cairo, Egypt.

The last appearance of the real estate developer in the streets of Greater Cairo using out-of-home spaces was five months ago, with the July's marketing objective to raise awareness for their fourth mall in the new administrative capital, Central Point! A centralized mixed U mall is located in Downtown's vibrant and iconic location.

A common prediction for today’s outdoor campaign would be a pricing plan for the Central Point Mall, but instead, OOH viewers are caught by surprise as Eight Developments launches December’s campaign for its fifth project ! Unlike their previous campaigns, the real estate developer advertises a personalized commercial and administrative project. Today we see the development of Striple Walk in the NAC. This type of commercial and administrative space is structured into three towers where the first few floors are developed to serve the need of the commercial spaces, while administrative spaces occupy the rest of the towers' spaces. Eight Developments utilizes the OOH spaces to visualize their target segmentation for the project. With the visuals of happy individuals and the ad message “A Walk For Chilling”, “A Walk For You,” and “A Walk For Your Employees,” the variety of activities that can be done at Striple Walk are endless. 

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.

 

The Art & Science of OOH

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