Isn’t it obvious when someone just finished cleaning with CLOROX’s house cleaning supplies? After cleaning and catching the breath of scents, the word clean immediately pops up in people’s minds. When they catch a breath of the scent, many people immediately think of one word: clean. Although transmitting germs is a natural part of life, and some germs dwell in and on you that you couldn't live without, one may avoid the ones that spread disease by using cleaning solutions of the popular brand CLOROX.

Following Clorox’s last October appearance, the powerful cleaning brand is advertising its new product; the disinfecting Clorox wipes that eliminate viruses, bacteria, and germs. Removes kitchen grease and other dirt found in and around people’s houses. The ad stressed how the disinfecting wipes would ease people's lives, making it “Faster, Quicker, Cleaner” an easy way to clean and disinfect surfaces without bleach. In addition, using the brand’s identity colors in the visuals, which are blue and yellow, as well as in the same packaging of the product.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to unravel more information and insights about Clorox's new campaign.

Campaign Credits

Industry: Cleaning Products

Brand: Clorox

Advertiser: Clorox Egypt

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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