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Al Tayer Motors Reappears in the Streets of Dubai Advertising The Everyday Exceptional Maserati Grecale Via DOOH

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Al Tayer Motors Reappears in the Streets of Dubai Advertising The Everyday Exceptional Maserati Grecale Via DOOH

Al Tayer Motors is the UAE’s premier new and used car dealership putting world-leading car brands at the fingertips of our valued customers across the UAE. With an inventory that includes cars from FordJaguarLand Rover, Ferrari, Lincoln, Maserati, and Ford Trucks.

It’s been a year since we last saw the premier new and used automotive dealership in the out-of-home spaces of the United Arab Emirates. December 2021’s marketing objective was to raise awareness for the reliable Lincoln Aviator. Using a creative die-cut concept on the hoarding spaces of Dubai, Al Tayer Motors showcases the v6 engine-charged SUV in carbonized gray with the ad message “On My Trail”.     

Today in December 2022, the automotive dealership once again reappears in the out-of-home spaces in the streets of Dubai. This time and for the first time using digital outdoor spaces to advertise the Everyday Exceptional Maserati Grecale. The dark background and the spotlight illuminating the front-engine, five-door, five-passenger compact luxury crossover SUV beautifully showcases the luxury vehicle in Canary Yellow on the digital screens. Want to discover more? Al Tayer Motors places Maserati’s official website in the United Arab Emirates as a call to action. 

Today’s out-of-home campaign is the first advertisement for Maserati by Al Tayer Motors, and the automotive dealership using digital out-of-home for the first time as well. What could we expect in their upcoming campaign?  

Campaign Credits

Industry: Automotive

Brand: Maserati

Advertiser: Al Tayer Motors

OOH Size: Digital Screen

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Maserati Grecale

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