The local telecommunication giant has been very active in the out-of-home spaces in the streets of the United Arab Emirates. In 2022 Du used outdoor advertising more than eight times this year not only to showcase different plans to fit the need of their telecommunication users but also to raise awareness for their contribution and progress in developing its telecom technology. The last appearance of the telecommunication giant in the streets of Dubai using digital out-of-home advertising was at the very beginning of this month, with December 1st’s marketing objective to raise awareness for the “New Home Sports Plan” to all world cup enthusiasts in the UAE. One week later after advertising the “New Home Sports Plans” on digital screens, Du once again appears on the digital screen, mega com, and uni-pole spaces in Dubai and Sharjah to advertise the “Family Circle Plan” that contains “Discounts, Family Sharing, and more” to all Du and potential telecom users. The visuals showcase a happy family enjoying quality family time as they try to keep their balance on a big e-scooter. The selection for the billboard’s background color is the brand’s color identity with the objective of subconsciously interlinking those colors directly with the telecom giant. The ad message is in both English and Arabic in order for all users to take this opportunity and visit their website, encouraging OOH viewers to download the Du app and enjoy the plan’s benefits.
