Arkan Palm for Real Estate Investment Company, a subsidiary of Palm Hills Developments, and Gensler, a global design and architecture firm. The real estate developer is set to become a visionary developer and will pave a never before seen trajectory for real estate in West Cairo and ultimately, Egypt. 

The last appearance of Arkan Palm in the streets of Greater Cairo using outdoor advertising was five months ago, with July 2022’s marketing objective to raise awareness for the “Live by the Water Everyday” residential phase at the 205 projectCanal Walk Island. The real estate visualized the uplifting and happy feelings that you can feel when you purchase your next residential space from Arkan Palm.

Unlike the last out-of-home campaign that advertised residential spaces, today Arkan Palm’s OOH campaign advertises the establishment of the third phase at the Metropolis Offices phase, located at the 205 project. The real estate developer utilized the out-of-home spaces to visualize the launching now administrative spaces by showcasing the office building’s architecture. Want to purchase an administrative space at West Cairo? Arkan Plam shares on the billboard visuals both its hotline and website. 

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.

The Art & Science of OOH

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