The world’s dominant brand in the food industry Nestlé has been witnessed once again, advertising for KitKat in the UAE’s out-of-home space for the first time. The much-loved chocolate bar has been enjoyed across the world for many years and still never failed to satisfy chocolate lovers for some bites of heaven. Their previous campaign was in Greater Cairo in the very recent chunky bar chocolate of KitKat. Using the brand’s color red in the background, the brand is referring to their infamous slogan “Have a break, Have a Kit Kat” This is how the famous brand has marketed itself from the very beginning, in this campaign the chocolate bar is positioned to associate the chocolate bar with regard to taking a break from work It was also connected with the ideal snack to accompany a cup of tea or coffee while on a break. Donald Gillies, of the London advertising agency JWT, coined the phrase Have a Break, Have a KitKat in 1958, the phrase was introduced with four advertisements and a publicity campaign, and following the debut, the phrase became an advertising icon in and of itself, and it is now a registered trademark of KitKat. The tagline intended for the term 'break' to have two meanings: first, the break associated with breaking the chocolate piece, and second, the break associated with resting. The limited campaign was presented for the first time in the UAE on the roads of Sharjah & Dubai in the fourth week of November as digital screens and lampposts.
