Get ready to earn a load of prizes, subscriptions, gifts, and more with Vodafone! As the telecommunications tycoon announces its new out-of-home campaign for the Football World Cup

Following their last appearance, Vodafone's new campaign showcases a new prize system in which the audience can earn great rewards by simply predicting the final score of football matches from the tournament. Rewards vary from subscriptions to the TOD platform to watch the World Cup, A Samsung smart tv, or discounts on Talabat.

The well-timed campaign came with the start of the world cup featuring two recognized Egyptian football icons C. Reda Abdel-Aal and C. Mahmoud Aboul-Dahab as well as Islam Saddek, an established sports reporter, on the advertised billboards. Audiences could also observe the so-called “Kings of Predictions” quarreling over their predictions in hopes to predict the unpredictable scores in such a whimsical World Cup.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign. 

The Art & Science of OOH

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