One of the most luxurious brands in the world, Louis Vuitton exhibits itself on UAE’s digital spots with the two greatest players in the history of football. Who wouldn’t be interested in a campaign that puts together the world's most successful luxury fashion brand and the dynamic duo Cristiano Ronaldo and Lionel Messi that has been at the top of the game for almost two decades? Nobody! The popular brand's last appearance was at February’s 10th SEE LV exhibition.
The breathtaking visual depicts the inimitable team Cristiano Ronaldo and Lionel Messi playing chess on a Louis Vuitton Damier attaché case, which doubles as the board. Both males are the epitome of sophisticated elegance, dressed in elegant sweaters and crewnecks that complement the dark academic theme. The campaign honors the French luxury house's artistry and experience in the field of travel trunk workmanship, as the brand designed elevated storage pieces for both players in honor of the FIFA World Cup. Furthermore, at the opening ceremony, the FIFA trophy was carried in a Louis Vuitton case, with “Victory is a State of Mind” as a slogan to spread the campaign in both English and Arabic so it can reach a wider audience.
The campaign has been strategically spread in Dubai during the fourth week of November, as it was spotted on the Triple Crown.
Industry: Fashion Wear
Brand: Louis Vuitton
OOH Size: Digital Screen
Country: United Arab Emirates
Tags: Awareness Campaign | Cristiano Ronaldo | FIFA World Cup Qatar 2022 | Lionel Messi
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