Expo City Dubai is a future-centric mini-city that builds on the legacy of Expo 2020 Dubai. The first World Expo to be held in the Middle East, Africa, and South Asia regions, it welcomed 192 nations and more than 24 million visitors during its run. With the world cup being one of the most awaited tournaments for all football lovers out there, the real estate developer took the opportunity to launch their first massive out-of-home campaign with the marketing objective of raising awareness for Fan CIty; the biggest football fan zone in the city, which is divided into a family-friendly space at Jubilee Park and an elite experience at Wasl Plaza. The outdoor visuals for Fan City using digital screen, rooftop billboard, hoarding, uni-pole, and lamppost spaces showcase to out-of-home viewers that they can enjoy watching the upcoming football matches with their loved ones in the limited-time event between “20 November” and “18 December” by purchasing their tickets from platinum list tickets. Which arena will you watch the upcoming football match at?
