The prestigious FIFA World Cup, having been held 21 times prior, is back this year for a new tournament with competition better than ever. Playing from all over the world, players compete for their national teams for the ultimate title. The reputable jewelry brand Hublot takes off on Dubai’s billboards featuring the World Cup special “Big Bang E FIFA World Cup Qatar 2022” watch, paraded by the idolized French player Kylian Mbappé. In celebration of the 22nd FIFA World Cup in Qatar, Ahmed Seddiqi & Sons flaunt Hublot’s latest addition to UAE’s outdoor advertising digital arena, following their prior campaign, featuring the infamous Kylian Mbappé wearing the new Big Bang E FIFA World Cup Qatar 2022 timepiece. Unlike Hublot’s prior feature, the Big Bang E FIFA World Cup Qatar 2022 timepiece’s awareness campaign hosts different shots of the brand ambassador rocking the watch, showcasing its futuristic design and utter elegance. The array of shots specifically focuses on the watch’s “timeline” function that will take fans right into the heart of the action – even before it begins, highlighting the watch’s seamless experience. Hublot has been one of the first fine watchmaking brands to join the sport, therefore being fluent in its constant search for excellence, while bringing it to the table. The awareness video is broadcasted on the campaign’s digital screens, in addition to still shots of Kylian Mbappé posing with the timepiece, spotlighting its functionality and purposefulness. The billboards note that Hublot is an official FIFA World Cup Timekeeper, as well as clear visuals of the astounding watch with all its glory. The campaign struck Dubai’s digital screens in the fourth week of November.
