Ever since 2019, the Central Bank of Egypt utilized outdoor advertising to advertise its services to OOH viewers in Greater Cairo. The last appearance for the financial service provider was last June 2022 with the marketing objective to raise awareness for The Egyptian Banks Company, the CBE's technological arm that developed the InstaPay application. The last appearance for the Ministry of Education and Technical Education, on the other hand, was two months ago with October 2022’s marketing objective to raise awareness for Madrasetna; An exciting educational experience that will help view all the materials and programs offered by Madrasenta TV channel and more educational publishers, in addition to a selection of entertainment programs that support the educational process. Today both the Central Bank of Egypt and the Ministry of Education and Technical Education decided to launch an out-of-home campaign. With the funding of the Central Bank of Egypt and the announcement of the Ministry of Education and Technical Education, the Ana Al Moaalem (The Teacher) Initiative was created to gratify the hard work of Egyptian teachers. The initiative’s objective is to offer special discounts for all teachers. The visuals for the campaign showcase teachers smiling as they are gratified by the initiative. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
