Breitling glimmers across Dubai in a new digital outdoors advertising campaign. The jewelry favorite returns to the marketing scene after their most recent campaign for the Navitimer collection. Erling Haaland grants the high-end watch company his distinctive sense of fashion and personality. Breitling is delighted to introduce the fastest-rising star in football as the newest face of the high-end watch company, as he’s seen midst football action on the visuals, kicking and looking entirely focused and professional. The Manchester City striker completes Breitling's new all-star squad of athletes, which also includes basketball's Giannis Antetokounmpo, snowboarding's Chloe Kim, and American football's Trevor Lawrence. The new Chronomat Automatic GMT 40, which swaps the chronograph featured on larger models for a dual-time-zone complication and a streamlined design, is Haaland's go-to timepiece and the focal point of this campaign. The brand-new 40mm Chronomat Automatic GMT bridges gaps in their collection. With a new 40mm diameter, 11.77mm thick, and 47.4mm lug-to-lug stainless steel watch, it introduces a more practical size. You receive all the typical Chronomat style, such as the traditional onion crown and rouleaux bracelet, in addition to the 200m water resistance required for a sports watch that you can easily wear in both the air and the water. A fun little anecdote is that Haaland admits to being a watch nut. Haaland has been spotted during the summer sporting a variety of beautiful Breitling timepieces and is known to be a huge enthusiast of the brand. Breitling made the signing of the year with Haaland, and this shows that the company's upper management definitely took notice of Haaland's adoration of them. Breitling revealed this new campaign in Dubai, in the form of digital screens in the fourth week of November.
