The Luxury brand, Cartier, returned to the OOH landscape to showcase another luxury piece to their OOH track record. The last campaign of the jewelry brand wasn’t less beautiful than the one we’re about to review at all. The high-end brand decorated Dubai with a new digital to promote their classic Panthère de Cartier Watch. The campaign is very minimalist and puts all the spotlights “literally” on the show's superstar, which is the precious Panthère de Cartier. The campaign used red color as the primary color, which symbolizes many things such as power, vigor, and full of life. The watch gained its fame back in the 80s and 90s and had a loyal fashion cult following such as Madonna, Gwyneth Paltrow, and Jane Fonda. The watch is considered an essential part of the history of vintage timepieces. The price of the watch can be doubled in any auction due to its high demand, and rarity.
