One of the many goals we aim to achieve is purchasing something we can call our own. Finding a real estate developer that has the objective to offer us a property that is personalized based on their slogan “The whole universe is yours” encourages us to communicate and purchase properties from them. Anchor Developments’ last appearance in the streets of Greater Cairo with its first out-of-home campaign was in the first week of November with the marketing objective to raise awareness for the brand and what it aims to offer to potential property buyers. The visuals and ad message highlighted how “The Whole Universe” can be “Yours” when you purchase properties from the Egyptian real estate developer. A few weeks after seeing Anchor Developments’ first campaign, the real estate developer showcased its first administrative and commercial hub in the new administrative capital to the highly anticipated OOH viewers. The OOH visuals for Anchor Developments’ second campaign in Greater Cairo display the well-lit and well-constructed modern project where work and leisure are perfectly enjoyed. The French-origin project name Rue de Rivoli is a suitable name, as it mirrors the objective of the project with the currently existing Rue de Rivoli in Paris containing leading fashionable brand commercial shops. Could we expect that the upcoming out-of-home campaign will show the starting price for the administrative and commercial spaces at Rue de Rivoli? Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
