Dream 2000 is a well-known consumer electronics distributor; you may come across a branch or two where you live or around your workplace; the store has been spread all over Cairo and Giza widely to offer the audience amazing deals and the latest hands-on devices.The eCommerce brand decided to strike the OOH spots in Greater Cairo with a promotional campaign to reveal their White Friday deals and installment plans to facilitate the payment for their audience. The artwork is self-explanatory as you can see the electronic devices the distributor sells showcased in the middle of the billboard with the motto “Guaranteed Luck” and the duration of installments with the promise of 0% interest. Dream 2000 is owned and managed by the Egyptian company Dream Telecom for Electronics, established in 2002; that’s why they opened their first retail brand for Electronics and mobile devices. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
