All Fried Chicken lovers out there... Here’s some good news for you! Bazooka has released its latest invention, the fried chicken mesahab.

A new billboard campaign by Bazooka was spotted in the streets of Cairo in which they announce the release of “Mesahab”. And to catch everyone’s attention, the billboard’s visual was mountains of mesahab chicken pieces. This is meant to make people crave their food and instantly go or call the hotline to order and try the new invention! It’s also not the first time Bazooka to create mountains of fried chicken in their campaigns as they always do that on their Social Media platforms.

The text on the visual is “Kings of Happiness, the first Mesahab in Egypt” alongside their Hotline. Also, they wrote it in Arabic to communicate with almost every demography on the streets of Egypt.

The Campaign came in different sizes and shapes to catch the eye of as many people as possible. The billboards have also been spotted on more than one major road and cluttered location and that shows a geo-distribution that targets a wide audience and introduces the announcement to a newer demographic.

It’s worth noting that a very popular fried chicken fast food restaurant in Saudi Arabia came out with the Mesahab invention first, and it became an addiction for people who used to live there. That’s why the new bazooka Mesahab is expected to succeed for its nostalgic reasons.

Learn more insights about Bazooka’s campaign by checking out Monitoring Out-of-Home (MOOH, a specialist media intelligence agency and analytic system active in Cairo and Dubai)

Campaign Credits

Industry: Foodservice

Brand: Bazooka

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Bazooka Chicken Mesahab

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