Good news for all Orange users! Orange and amazon collaborated to give Orange Free Max an attractive offer in which they get free shipping when they order anything from Amazon. They announced the offer with a commercial featuring Tamer Hosny, and now they revealed it with an outdoor campaign filling the streets of Cairo. Amazon is very well-known for their great offers, as they just announced their White Friday offers a few days ago in their latest campaign before their collaboration with Orange. From Tamer Hosny to Marwan Moussa, Tamer Hosny performed as 5 popular characters in the latest commercial as himself, Bahaa Sultan, Mostafa Amar, Abdelbasset Hamouda, and Marwan Moussa. That’s why he appeared on the billboards with 5 characters. Using a superstar like Tamer Hosny in a campaign is guaranteed to catch the attention of almost every demography on the street. The campaign has been spotted in more than one cluttered location, which indicates a geo-distribution that targets a broad audience and therefore introduces the service to a newer demographic. It also came in different shapes and sizes to catch the eye of people walking or driving from any direction. Moreover, in the text, they used Egypt’s mother tongue, the Arabic language, to communicate with almost every demography on the street. It’s worth noting that this is not the first time Amazon and Orange announced a collaboration, they offered the same offer last summer featuring Egyptian Star Karim Abdelaziz. Learn more insights about Orange and Amazon’s campaign by checking out Monitoring Out-of-Home (MOOH, a specialist media intelligence agency and analytic system active in Cairo and Dubai)
