Telecommunication services have become essential not only for our business lives but also our personal lives. For over 15 years, one of the top two integrated Emarati telecom giants has aimed to sustain the vision shared with the people of the UAE, which is; “To enhance your life, anytime, anywhere”. The last appearance for du in the streets of the United Arab Emirates using out-of-home advertising was just last October 2022 in collaboration with GITEX Global with the marketing objective of raising awareness for a special event aimed to showcase the futuristic plan by du and that will be implemented by GITEX Global. 2022 is a memorable year for the Middle East, as it is the first time the FIFA World Cup takes place in the region. With the FIFA World Cup taking place in Qatar, the innovative Emirati telecom du offers a special offer for the special occasion. The telecommunication giant utilizes digital screen spaces to advertise that now you can “Watch the football fever” with our beIN “new Home Sports plan”. What will du utilize the out-of-home spaces to advertise next in the streets of the United Arab Emirates?
