Food Africa is the continent's largest International Trade Exhibition specializing in the Food and Agro industries, and it is holding its 8th edition in Egypt this year. In its previous campaign, Food Africa also reminded people of its 4th edition; ever since then, it has grown. In this OOH campaign, Food Africa changed the visuals slightly, going with a full red background instead of an image. The image also appears at the right end of the billboard. The campaign also reveals a bold font with Food Africa’s famous logo and the event's location, timing, and sponsors. The Red color, whether as a statement or a bold choice, signifies excitement and good luck, which is definitely what everyone feels regarding Food Africa this year, as it will host many countries' fantastic food and pamper everyone’s taste buds. It's worth mentioning that the campaign is running on Zayed Digital Boards (ZDB) along with traditional billboards. Food Africa is always consistent with its OOH campaigns, always making sure that people know it’s happening, and now, we do too. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about Food Africa’s newest campaigns.
