SK ZIC is a company known for 3 things; creativity, technology, and superior quality, and that is exactly what it delivers in this campaign. SK ZIC in its first OOH campaign, is hitting the streets of Dubai with a powerful message and is reminding everyone to save fuel. In this awareness campaign, the oil company is asking people to take a second and think about saving fuel, as important of an issue as it is nowadays. With a simple message of “Save Fuel, Build Future” on the unipole billboard, the company manages to send its message loud and clear. The campaign also features a group photo of the FC Barcelona Team as SK ZIC is the regional partner of the team. The text on the OOH campaign can also have double meaning, maybe building the future also refers to building our teams, our manpower, in order to still enjoy the things we love, just like the FIFA World Cup. In this campaign, SK ZIC sends its message all over Dubai and we can’t wait for it to echo all over the world.
