Welcome to our monthly Market Insights report for October 2022, produced to showcase the OOH market; it covers the outdoor advertising activity on the roads of Greater Cairo as a reflection of the Egyptian market industries’ activities.

October 2022 in Greater Cairo witnessed a slight decline in the occupancy rate of 70% compared to September 2022’s OOH occupancy rate of 71%.

This month, a good percentage of 4% growth is noticed in FMCG (Containing Food and BeveragesCleaning ProductsCosmetics & Personal Care, and Pharmaceuticals & Biotech) in OOH activity compared to September 2022. A noticeable growth rate of 3% in OOH activity for Business Services (Events & Exhibitions showing the highest consistent OOH activity) and a 1% increase in Healthcare as well compared to September. Foodservice also showcases a 1% in growth rate, while Telecommunications, on the other hand, showcases a decline rate of 4% compared to September. 

A decline rate of 1% in OOH activities was spotted this month compared to October 2021; this translates to a billboard occupancy rate of 70% in October 2022 compared to a 71% billboard occupancy rate in October 2021. In contrast, we notice a 6% increase in the total number of billboards in Greater Cairo compared to October 2021. 

As we continue the year-to-year OOH activity analysis for each industry between October 2022 and October 2021, we notice that the growth rate of OOH activity for FMCG is 1% and Business Services’ growth rate of 1% compared to October 2021. Telecommunications also shows an increased rate of 3%, and Healthcare shows a growth rate of 1% compared to October 2021. On the other hand, Foodservice remains the same compared to the previous year.

With the most awaited FIFA World Cup takes place every 4 years starting at the end of November 2022. Which industry leaders will use the OOH spaces of Greater Cairo for advertising special offers at the time of the FIFA World Cup Qatar 2022 Tournament? 

Visit MOOH, our partnering OOH media intelligence firm and analytic system in Cairo and Dubai, for more information on the campaign budget, OOH types, location, and more. It maintains track of what's going on with the Billboards regarding advertisers, campaign budgets, media planning, and OOH types, among other things.

 You can browse the Top 20 Campaigns that claimed their place on Cairo's OOH landscape this month through: https://insiteooh.com/article/7198-suli-gates-prive-and-inno-view-to-battle-in-top-campaign-matchup-new-contenders-joining-the-race

The Art & Science of OOH

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