Sharjah Census 2022: Al Jassmi With Other Emirati Citizens Reminds “You Count” on an Out-of-Home Campaign

Sharjah Census 2022 visited the OOH landscape to enlighten the Emirati citizens about the “You Count” initiative and how important it is. The Ruler of Sharjah and key government entities will expect the initial results of the initiative by March 2023.

The artwork is very related to Emirati culture. If not for choosing Hussain Al Jassmi to be the brand ambassador, it would be for choosing the other models who have Arabian facial features and traditional original outfits to represent the culture to a tee. Also, the campaign's colors are very culture related as it has browns to represent desert nature along with green and dark brown, which represent reliability and dependability.

The billboard was full of mottos like “easy .. important .. protected”, “Census for everyone”, and “Census is knowledge and possibilities” to complete the encouraging and awareness theme the campaign is using heavily.

In coinciding with the campaign, Hussain Al Jasmi released a song with the same name as the campaign, “Enta Mohim” or “you count” in English, to encourage people to apply.

The campaign is huge and covers multiple OOH spots in Sharjah and has been spotted displayed on lampposts, digital screens, and bridge billboards.