SAMSUNG UAE is back on Dubai’s billboards, further promoting the SAMSUNG Galaxy Z Flip 4 mobile device and highlighting its flexibility feature. Following their prior campaign, the South Korean multinational electronics corporation SAMSUNG once again astonished UAE’s audience with its highly visual features and unorthodox display. The new campaign “#Join The Flipside” shares the SAMSUNG Galaxy Z Flip 4’s unique foldable form, showcasing how the device folds and unravels the world’s experiences to the audience. A visual of the mobile device folded upon a yoga mat is present on the campaign’s display, accompanied by the question, “Don't you wish your phone could help the downward dog?” The ad display is extremely catchy, grabbing the audience’s attention to the phone and strategically stretching in a well-known yoga pose. The popping colors in the ads are very visible to onlookers, bewildering them as to what the device’s other capabilities include. The new campaign struck Dubai’s digital screens in the third week of November.
